Jessica M. Levine

It’s Not a Blog

In a blogpost by The Chicago Tribune’s News Applications Developer Andy Boyle, he said, “It’s time to stop bifurcating your content as blogs and news because they run on separate systems. It is all content, so why not call it that?”

According to Boyle, the blogs that many news organizations are adding to their station’s website wrongfully use the term “blog.”  Boyle argues that since the blog is featured on the news website along with articles and other news content, the blog should simply be referred to as content because it does not run on a different system.

Amanda Harrison elaborated on Boyle’s argument in her own blogpost, “The new school versus the old school.”  Harrison hints that there is not a significant difference between a blogpost and an article.  However, Harrison challenges Boyle’s opinion when she states that a newsroom.com website is different from a newsroom.com blog.  She urges news stations to give the blog a unique identity, but the blog should compliment the website as well.

In “Blogs as black market journalism: A new paradigm for news,” Melissa Wall, a journalism professor, touches on the issue of whether a blog produced by a news media outlet is considered a real blog.  After analyzing a blog from the Seattle Post Intelligencer, Wall points out the major issues with a news station’s blog.  First, many news blogs fail to take a side on an issue and make the blog personal.  Also, the blogs usually do not link to other blogs or content in the blogopshere.  Another problem Wall noticed in the Post-Intelligencer blog is that it does not appear independent from the newspaper, while real blogs appear to be independent productions.

After perusing a handful of media outlet’s blogs, like “The Lede” from The New York Times, I would side with Boyle and Wall.  News station’s blogs come off extremely newsy compared to other blogs I have read from the blogosphere.  The opinion and personal elements are missing, which make the blogs sound informative as opposed to a discussion or debate.

Reading 3 with scholarly source

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This entry was posted on April 8, 2013 by in Discussion and Debate and tagged , , , .
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